The Manager of Slick Lens, a Sunglasses Manufacturer, Notices That

Multiple Choice

The manager of Slick Lens, a sunglasses manufacturer, notices that the cost to distribute their sunglasses in the spot market has fallen. As a result of the change, which of the following is true?

A) The manager has more of an incentive to integrate backward.
B) The manager has less of an incentive to integrate backward.
C) The manager has less of an incentive to integrate forward.
D) The manager has more of an incentive to integrate forward.