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Professor Perlman Was Interested in Comparing Two Textbooks to Determine

Question 64

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Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc.) appeared in each book.Perlman was doing


A) latent content coding.
B) manifest content coding.
C) quota sampling.
D) the ecological fallacy.
E) base counting.

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