The Main Finding of a Study to Determine Whether Socially

Multiple Choice

The main finding of a study to determine whether socially conscious consumers are willing to pay for these types of products was:

A) the average premium for socially conscious products and services is 2%.
B) the average premium for socially conscious products and services is 10%.
C) Female consumers are willing to pay a premium for socially conscious products,male consumers are not.
D) Consumers are not willing to pay a premium for socially conscious products.
E) the average premium for socially conscious products and services is 20%.