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    Exploring Marketing Research
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    Exam 12: Sampling Designs and Sampling Procedures
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    Which Type of Sampling Error Is Primarily Due to the Nature
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Which Type of Sampling Error Is Primarily Due to the Nature

Question 52

Question 52

Multiple Choice

Which type of sampling error is primarily due to the nature of a study's design and the correctness of study execution?


A) random sampling error
B) systematic sampling error
C) primary sampling error
D) secondary sampling error

Correct Answer:

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