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    Essentials of Marketing Research Study Set 6
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    Exam 10: Measurement and Attitude Scaling
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    When a Respondent Is Choosing an Answer from an Attitude
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When a Respondent Is Choosing an Answer from an Attitude

Question 10

Question 10

Multiple Choice

When a respondent is choosing an answer from an attitude scale anchored by bi-polar adjectives, what type of scale is being used?


A) forced choice
B) Likert
C) semantic differential
D) non-forced-choice

Correct Answer:

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