Multiple Choice
Which term is used by the marketing research industry to refer to diverse types of data offered by a single company?
A) primary data
B) single-source data
C) compound data
D) integrated data
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q7: Data mining techniques can help to define
Q9: When a marketing manager reads publications like
Q11: Which activity involves mining data to look
Q15: The index of retail saturation is the
Q17: Trade associations gather data to help the
Q17: A credit card company uses information about
Q29: The practice of using databases to promote
Q39: The observation and analysis of trends in
Q64: Secondary data can be bought and sold
Q69: The primary advantage of secondary data is