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  3. Study Set
    Exploring Marketing Research
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    Exam 2: Information Systems and Knowledge Management
  5. Question
    One Way to Describe Marketing Research Is to Categorize It
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One Way to Describe Marketing Research Is to Categorize It

Question 67

Question 67

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One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational,testing,issues,and validation.

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