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    Essentials of Marketing Research Study Set 6
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    Exam 2: Harnessing Big Data Into Better Decisions
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    Retailers Use ______ Technology Both to Offer Customers Uniquely Tailored
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Retailers Use ______ Technology Both to Offer Customers Uniquely Tailored

Question 58

Question 58

Multiple Choice

Retailers use ______ technology both to offer customers uniquely tailored promotions and to keep track of customers' shopping behavior through a small microchip used to communicate with data systems.


A) RFID
B) URL
C) NFC
D) HIPAA

Correct Answer:

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