Laurie Finds the Perfect Sweater on Talbot's Web Site During

Multiple Choice

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.

A) electronic data interchange
B) Web tracking
C) pull technology
D) predictive analytics