Multiple Choice
John is using analytical tools to measure relevant data in order to better understand his company's marketing performance.This is called ________.
A) marketing analytics
B) data technology
C) database mining
D) web tracking
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Data quality reflects how accurately the gathered
Q5: Big data is large quantities of data
Q8: Define predictive analytics and discuss a marketing
Q10: When researchers agree to make the information
Q11: Which is a characteristic of valuable data?<br>A)
Q21: A party that maintains Web sites on
Q41: CompuStat,which publishes financial data,such as income statements
Q50: Laurie finds the perfect sweater on Talbot's
Q51: An example of behavioral tracking is _.<br>A)product
Q64: Data collected in an open data partnership