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    Essentials of Marketing Research Study Set 6
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    Exam 2: Harnessing Big Data Into Better Decisions
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    Ginger Is Using Data That Has Been Previously Collected for Some
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Ginger Is Using Data That Has Been Previously Collected for Some

Question 25

Question 25

Multiple Choice

Ginger is using data that has been previously collected for some purpose other than the one at hand.This is called ____________ data.


A) big
B) archival
C) corporate
D) global

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