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    Exploring Marketing Research
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    Exam 1: The Role of Marketing Research
  5. Question
    The Application of the Scientific Method in Searching for the Truth
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The Application of the Scientific Method in Searching for the Truth

Question 45

Question 45

Multiple Choice

The application of the scientific method in searching for the truth about marketing phenomena is known as ____.


A) profit validation
B) business analysis
C) marketing research
D) scientific metrics

Correct Answer:

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