Initech Is a Computer Manufacturing Company

Multiple Choice

Initech is a computer manufacturing company.Janice, a senior manager at Initech, is given the task of developing the company's after-sales services.Janice researches information about companies that have been pioneers in this domain.She learns that Massive Dynamic, a car manufacturing company, has the best after-sales service in the country.She gets in touch with senior managers in Massive Dynamic and learns about their in-house operational processes that enable them to be leaders in the industry.She introduces new policies in her company with the knowledge gained from Massive Dynamic to improve their after-sales service.This scenario exemplifies ________.

A) convergence
B) benchmarking
C) elasticity of demand
D) bootstrap marketing