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In the Context of External Analysis, Once an Entrepreneur Has

Question 62

Multiple Choice

In the context of external analysis, once an entrepreneur has examined and developed insights about substitutes, elasticity of demand, ease of entry and exit, benchmarking, and industry trends, he or she should ________.


A) identify competitors within the defined industry
B) define the industry in which he or she is competing
C) develop an understanding of his or her competitive advantage
D) draw a set of competitive maps

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