In the Context of Identifying New Business Opportunities, Which of the Following

Multiple Choice

In the context of identifying new business opportunities, which of the following is the definition of brainstorming?

A) A creative process whereby an individual is asked to develop ideas based on gaps in a market identified by venture capitalists
B) A simple process of systematically examining the difference between what is expected in a business and what actually occurs during its operation
C) A creative process whereby a group of individuals are brought together and asked to generate numerous ideas, with little or no effort made to evaluate the potential for each idea
D) A rational process by which a group of an entrepreneur's peers evaluates his or her business ideas based on several parameters, such as financial risk and capability gaps