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"Our New Start-Up Has an Innovative Product, a New Website

Question 46

Multiple Choice

"Our new start-up has an innovative product, a new website, and a new name. I'm eager to talk to potential customers. Why do we have to spend so much time in planning and strategy?" asked Jonathan. "Because I want to build a company that is enduringly great," replied Stan, CEO of TruLife Group, "and that requires that we have ________, know what they are and what they mean, and live by them, year after year."


A) core values
B) efficiencies
C) different assessments
D) management tactics
E) performance gaps

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