Multiple Choice
Brenda thought, "Desmond has a great idea, and I know that he has the skills needed to develop the underlying technology. I'll be going out on a limb promoting his idea-risking my position and reputation-but not only is that my job as his manager, it's also something that I believe in." In the development of new technology, Brenda's role is
A) product champion.
B) executive champion.
C) venture capitalist.
D) technical innovator.
E) category captain.
Correct Answer:

Verified
Correct Answer:
Verified
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