"Well, No Wonder Our Customers Are Leaving Us!" Said George

Multiple Choice

"Well, no wonder our customers are leaving us!" said George Levy, CEO of Baldwin Sports. "For the past year, our control system has measured and reported the days between order receipt and order shipped, rather than the days between order receipt and date requested by our customers. What we are measuring may make us look and feel good, but we are measuring the wrong thing!" Baldwin Sports is committing the "deadly sin" of performance measurement known as

A) vanity.
B) pettiness.
C) provincialism.
D) inanity.
E) narcissism.