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    M Management Study Set 1
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    Exam 13: Communicating
  5. Question
    Some Companies Use ________ to Create Buzz and Excitement in Advance
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Some Companies Use ________ to Create Buzz and Excitement in Advance

Question 56

Question 56

Multiple Choice

Some companies use ________ to create buzz and excitement in advance of a new product launch.


A) informal rumors
B) grapevine gossip
C) planned communications
D) e-mail communication
E) web-based social media

Correct Answer:

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