Quantum Inc

Multiple Choice

Quantum Inc. and Cosmic Corp often compete with one another in the marketplace. A new business area is emerging that appeals to both firms. However, organizations that will successfully compete in the new business area will need to have a robust laboratory capability as well as an established construction capability. Quantum has the former, and Cosmic has the latter. Although unusual for two competitors, they negotiate and create a(n) ________. Under the terms of this agreement, Quantum and Cosmic formally and jointly pursue their mutual goals.

A) merger
B) strategic alliance
C) acquisition
D) vertical integration
E) related diversification