Meghan, Like ForwardPlan, Inc

Multiple Choice

Meghan, like ForwardPlan, Inc., the company that employs her, has an entrepreneurial orientation. Recently, she was delighted to learn that ForwardPlan executives had anticipated a future market, recognized their lack of a technology to exploit that market, and had acquired exclusive rights to license a technology that would, in two years, put them in a premier competitive position in that market. Meghan admires her employer's ________ in anticipating future problems and opportunities.

A) competitive aggressiveness
B) innovativeness
C) proactiveness
D) independent action
E) dependent action