Sabrina, Vice President of Development for a Large Automobile Manufacturer

Multiple Choice

Sabrina, Vice President of Development for a large automobile manufacturer, has developed a radically different marketing strategy. Before she presents the idea to the CEO, she first consults with the other vice presidents to get their input and support. This step in building support for an idea is known as

A) horse trading.
B) making cheerleaders.
C) getting the blessing.
D) clearing the investment.
E) persistence and logic.