Year in and Year Out, Coca-Cola Outperforms in the Soft

Multiple Choice

Year in and year out, Coca-Cola outperforms in the soft drink industry. While this success is due in part to the quality of their products, it is also due to Coca-Cola's consistently strong marketing campaigns. These campaigns represent Coca-Cola's ongoing, or ________, plan to develop and execute a world-class marketing and promotion strategy.

A) operational
B) single-use
C) standing
D) contingency
E) subject