Hildy Is a Sales Representative for the Hipner Company

Multiple Choice

Hildy is a sales representative for the Hipner Company.In her job,she frequently relies on the marketing department to provide her with information and materials.When using customer satisfaction to judge the success of their company,Hipner's managers should:

A) only consider Hildy's satisfaction if she has worked in the same job for at least 2 years.
B) consider Hildy's satisfaction,but place less emphasis on it than on the satisfaction of a stockholder,since she is an external customer.
C) ignore Hildy's satisfaction,since she is an employee rather than a customer.
D) take Hildy's satisfaction into account,because customers can be internal as well as external.