Multiple Choice
Patrick Bolger is convinced that his product idea has tremendous potential.He has decided to produce the product himself,but plans to use other firms who specialize in storing and transporting the product to help him move the product along its path to the final consumer.These specialists Patrick uses will be part of his product's:
A) franchise system.
B) channel of distribution.
C) market network.
D) wheel of retailing.
Correct Answer:
Verified
Correct Answer:
Verified
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