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  3. Study Set
    Understanding Canadian Business Study Set 1
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    Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion
  5. Question
    Marketing Intermediaries Charge a Price for the Functions They Perform
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Marketing Intermediaries Charge a Price for the Functions They Perform

Question 259

Question 259

True/False

Marketing intermediaries charge a price for the functions they perform.Thus,a sure-fire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

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