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    Understanding Canadian Business Study Set 1
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    Exam 14: Marketing: Helping Buyers Buy
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    Which of the Following Refers to a Marketing Strategy in Which
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Which of the Following Refers to a Marketing Strategy in Which

Question 49

Question 49

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?


A) Narrowcast marketing
B) Focused marketing
C) Micro targeting
D) Niche marketing

Correct Answer:

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