Multiple Choice
Compared to consumer markets,B2B markets:
A) rely less on relationship marketing.
B) rely less on intermediaries.
C) are characterized by buyers who behave less rationally.
D) demand more promotional emphasis on radio and television in order to stimulate sales.
Correct Answer:
Verified
Correct Answer:
Verified
Q80: B2B marketers include manufacturers, retailers, hospitals, and
Q120: Demographic segmentation divides a market into segments
Q124: Government publications,such as the Statistics Canada Catalogue,are
Q125: Consumer behaviour is influenced by the attitudes,values,and
Q126: The_ is based on three elements: (1)a
Q127: marketing is the marketing of products to
Q131: The B2B market involves few trades and
Q133: All-Star Collectibles focuses its marketing efforts on
Q134: Brand building strategies are more important to
Q173: With careful attention to controlling costs and