True/False
Click Computers has established a web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing to develop a community of buyers.
Correct Answer:
Verified
Correct Answer:
Verified
Q6: The first step in the marketing research
Q116: After years of selling in the consumer
Q117: The _market consists of individuals and organizations
Q118: While the four Ps help us remember
Q119: The two major types of markets in
Q123: Which of the following statements is most
Q124: Government publications,such as the Statistics Canada Catalogue,are
Q125: Consumer behaviour is influenced by the attitudes,values,and
Q126: The_ is based on three elements: (1)a
Q160: The primary focus of marketing today is