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    Understanding Canadian Business Study Set 1
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    Exam 14: Marketing: Helping Buyers Buy
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    When Classifying a Product as a Consumer Good or a B2B
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When Classifying a Product as a Consumer Good or a B2B

Question 70

Question 70

True/False

When classifying a product as a consumer good or a B2B product,the primary factor is the identity of the buyer.

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