Multiple Choice
Which of the following is prepared by the account planner to summarize the basic marketing and advertising strategy?
A) creative brief
B) positioning statement
C) message objective
D) unique selling proposition
E) perceptual map
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: A television commercial for Tylenol brand pain
Q3: When an ad amplifies the emotional impact
Q4: The first step in the creative process
Q5: Laurie saw a television commercial that depicts
Q6: Which type of message format is designed
Q7: Which of the following techniques involves describing
Q8: Which dimension of effective advertising represents the
Q9: In which step of the classic creative
Q10: Describe the characteristics of a creative person.
Q11: A persuasive message is designed more to