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    Exam 9: The Creative Side
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    In Marketing Communication,using an Idea That Someone Else Has Originated
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In Marketing Communication,using an Idea That Someone Else Has Originated

Question 60

Question 60

Multiple Choice

In marketing communication,using an idea that someone else has originated is known as ________ advertising.


A) duplicate
B) left-brain
C) copycat
D) right-brain
E) divergent

Correct Answer:

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