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    Exam 9: The Creative Side
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    Which of the Following Is a Clever Phrase That Grabs
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Which of the Following Is a Clever Phrase That Grabs

Question 142

Question 142

Multiple Choice

Which of the following is a clever phrase that grabs consumers' attention and can be repeated to intensify memorability?


A) slogan
B) logo
C) testimonial
D) claim
E) metaphor

Correct Answer:

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