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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
  5. Question
    In Particular,________ Advertising Is Used to Create a Representation of the Brand
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In Particular,________ Advertising Is Used to Create a Representation of the Brand

Question 103

Question 103

Multiple Choice

In particular,________ advertising is used to create a representation of the brand in a consumer's mind through symbolism.


A) reminder
B) image
C) slice-of-life
D) teaser
E) comparison

Correct Answer:

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