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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    What Is a USP? When Would an Advertiser Use a USP
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What Is a USP? When Would an Advertiser Use a USP

Question 16

Question 16

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What is a USP? When would an advertiser use a USP strategy?

Correct Answer:

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USP stands for unique selling ...

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