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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    To Get Attention,an Ad Has to Have Stopping Power
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To Get Attention,an Ad Has to Have Stopping Power

Question 112

Question 112

Essay

To get attention,an ad has to have stopping power.Describe how ads can accomplish this.

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Ads that stop the scanning and break thr...

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