As Described in "A Matter of Principle," What Objective Did

Multiple Choice

As described in "A Matter of Principle," what objective did 7-Up have for its campaign in 1967?

A) repositioning the 7-Up brand
B) penetrating the British consumer market
C) changing the perception that 7-Up was too expensive
D) changing the perception that 7-Up was unhealthy
E) capturing a large share of family soft drink expenditures