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    Advertising and IMC Study Set 2
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    Exam 8: Strategic Planning
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    Which Component of a Communication Brief Details the Brand's Essence,personality,and
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Which Component of a Communication Brief Details the Brand's Essence,personality,and

Question 21

Question 21

Multiple Choice

Which component of a communication brief details the brand's essence,personality,and image?


A) communication objectives
B) problem
C) target audience
D) brand imperatives
E) support

Correct Answer:

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