Solved

In an Advertisement for a Local Carpet Retailer,a Well-Known Radio

Question 31

Multiple Choice

In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old,stained carpet.Toward what part of the consumer decision process was this ad aimed?


A) evaluation of alternatives
B) purchase decision
C) need recognition
D) brand loyalty
E) postpurchase evaluation

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q26: Kim,who is an avid cyclist,decided to buy

Q27: If baby boomers are predictors of where

Q28: According to the Pareto rule,20 percent of

Q29: _ describes how individuals or groups select,purchase,or

Q30: Acquired needs are also called _ needs.<br>A)secondary<br>B)primary<br>C)physiological<br>D)innate<br>E)safety

Q32: Which of the following describes people with

Q33: According to SRI International,early adopters _.<br>A)have stronger

Q34: Acquired needs are those we learn in

Q35: In targeting and profiling consumers,a traditional retailer's

Q36: After segmenting a market,the marketer uses targeting