Multiple Choice
Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Lex,Bob and Monique's oldest son who is away at college,lives with three other students in a house off campus.According to the U.S.Census,Lex and the other students represent a ________.
A) target market
B) family
C) household
D) reference group
E) subculture
Correct Answer:

Verified
Correct Answer:
Verified
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