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    Advertising and IMC Study Set 2
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    Exam 7: Segmenting and Targeting the Audience
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    Which of the Following Is NOT an Approach to Segmenting
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Which of the Following Is NOT an Approach to Segmenting

Question 79

Question 79

Multiple Choice

Which of the following is NOT an approach to segmenting consumer markets?


A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) behavioral segmentation
E) brand segmentation

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