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    Exam 7: Segmenting and Targeting the Audience
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    ________ Refers to the Quantity of a Purchase
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________ Refers to the Quantity of a Purchase

Question 131

Question 131

Multiple Choice

________ refers to the quantity of a purchase.


A) Adoption rate
B) Brand relationship
C) Diffusion
D) Trend rate
E) Usage rate

Correct Answer:

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