________ Is Formal Research,such as Surveys,in-Depth Interviews,observational Methods,focus Groups,and All

Multiple Choice

________ is formal research,such as surveys,in-depth interviews,observational methods,focus groups,and all types of primary and secondary data used by the marketing department to develop a marketing plan and,ultimately,provide information for brand communication plans.

A) Marketing research
B) Media research
C) Consumer insight research
D) Semiotic analysis
E) Concept testing