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Sam Wants to Understand Consumers' Perceptions of His Company's Products,so

Question 38

Multiple Choice

Sam wants to understand consumers' perceptions of his company's products,so he conducts a survey to assess their attitudes toward his brands as well as their intention to purchase them.What type of research does this represent?


A) quantitative
B) qualitative
C) secondary
D) ethnographic
E) in-depth research

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