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    Exam 5: How Brand Communication Works
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    ________ Is the Conscious Intent on the Part of the Source
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________ Is the Conscious Intent on the Part of the Source

Question 6

Question 6

Multiple Choice

________ is the conscious intent on the part of the source to influence the receiver of a message to believe or do something.


A) Motivation
B) Involvement
C) Persuasion
D) Association
E) Cognition

Correct Answer:

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