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    Exam 5: How Brand Communication Works
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    A(n)________ Is a State of Certainty About a Brand
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A(n)________ Is a State of Certainty About a Brand

Question 89

Question 89

Multiple Choice

A(n) ________ is a state of certainty about a brand.


A) attitude
B) preference
C) conviction
D) association
E) trial

Correct Answer:

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