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    Exam 5: How Brand Communication Works
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    An Attitude (Respect,preference),an Emotion (Liking),and an Action (Repeat Purchases)combine to Make
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An Attitude (Respect,preference),an Emotion (Liking),and an Action (Repeat Purchases)combine to Make

Question 95

Question 95

Multiple Choice

An attitude (respect,preference) ,an emotion (liking) ,and an action (repeat purchases) combine to make brand ________.


A) position
B) image
C) promise
D) loyalty
E) personality

Correct Answer:

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