Multiple Choice
An ad for CLR bathroom cleaner shows soap scum and grime on a shower wall.The ad demonstrates how one spray is all it takes for CLR to restore surfaces to a shiny,clean luster.Which component of persuasion is most clearly demonstrated in this ad?
A) attitude
B) argument
C) involvement
D) loyalty
E) trial
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Explain how and why liking is measured
Q18: Which of the following is the best
Q19: _ occurs when a presentation of facts,information,and
Q20: _ takes place when a set of
Q21: Whether or not the marketer plans for
Q23: Mary will not purchase the Disney movie
Q24: Ads that rely on arousing feelings such
Q25: Explain how cognitive and affective factors are
Q26: A high level of interest and attention
Q27: Why might curiosity be a problem for