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On Wednesday,Jim Heard a Radio Ad About a New Book

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On Wednesday,Jim heard a radio ad about a new book by one of his favorite authors.On Saturday,at his wife's suggestion,he went shopping at the mall.When he saw the bookstore,he remembered the new book and went into the store to purchase the book.Explain the effect of the ad operating in this situation.

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Advertising is a victim of delayed effec...

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