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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    Measuring and Evaluating Consumer Behavior Is Part of the ________
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Measuring and Evaluating Consumer Behavior Is Part of the ________

Question 96

Question 96

Multiple Choice

Measuring and evaluating consumer behavior is part of the ________ step in the direct-response process.


A) posttesting
B) offer
C) response
D) fulfillment
E) proposition

Correct Answer:

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